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An opportunity to learn from experts with deep knowledge of the media

An opportunity to learn from experts with deep knowledge of the media

Meet James Pearce

An award-winning journalist, James has developed a reputation for asking tough, pertinent questions and holding organisations to account. During his 20 years as a BBC correspondent, he was a familiar face on BBC TV News programmes around the world, reporting on almost every area, from politics to business, healthcare, education, security, the charity sector and sport.


In 2001, he was appointed BBC Olympics Correspondent, a prestigious and fascinating role that took him to the heart of government. The build-up to London 2012 focused on marketing, communications, sponsorship, and, of course, construction. No other broadcaster in recent years has appeared on British television on so many occasions wearing a builder’s hard hat!

James set up JP Media Training in the year after London 2012, with a mission to help those with a good story to tell but wary of, and perhaps a little intimidated by, the prospect of a media interview. He has clients across the world - ranging from business executives overseeing multi-billion-dollar companies to some of the most famous sportspeople on the planet, including the men’s and women’s England football teams.

James is also passionate about helping those who are less familiar with the media. He is responsible for much of NHS England’s media training and has run sessions for many of the doctors and nurses that you may have seen on television during the pandemic. He is also heavily involved in the charity sector.

James has interviewed all six of the UK’s most recent prime ministers.


Meet Sue Llewellyn

Sue specialises in social media training and digital strategy. She began her career in public relations, helping to launch the Born Free Foundation with Bill Travers and Virginia McKenna, before taking on the role of the Foundation’s Communications Director.

Sue went on to spend 15 years at the BBC, primarily as a journalist and reporter for BBC Breakfast. She worked on stories ranging from the Rwandan genocide to the Oscars.

In 2008, she managed the introduction of Twitter to the BBC Newsroom, devising and delivering training programmes for all the BBC’s senior journalists. These included some of the biggest changes in working practices for reporters in a generation.

For the past decade, Sue has specialised in training and calculates that she has delivered courses to more than 7,000 people. She is also a regular speaker at conferences, sharing her thoughts and insight on the psychology of social media.